Keys to Successful Marketing
– PRICING:
Buyers want to buy your home or property for as little as possible. Using detailed comparisons between your home/property and recently-sold or currently-available comparables of similar size, style, location or condition in your area, will allow us to determine your home’s value in today’s market. We prepare a comprehensive Comparative Market Analysis or CMA to assist you in determining a realistic list price with the results you need in mind — there is no obligation whatsoever.
– TERMS:
Buyers have their own timelines, purchasing power limitations or preferences. These may not match your own, but willingness to be open to an acceptable middle ground will increase the odds of success. Careful qualifying of potential buyers to determine their true financial ability and the terms that they expect should minimize time wasted in ultimately fruitless efforts. Your time and convenience is a precious commodity.
– CONDITION:
Successful sellers who sell in the shortest times are generally those who offer the most for the least. Realistic pricing, good terms and excellent market exposure are critical to overall buyer response, but the homes and properties presented in top showing condition tend to create a supreme value advantage that makes them stand out and sell before their competitors. This premise has proven to be a decisive factor in achieving results. Thus, homes that are free of needed repairs, homes that are well maintained, homes that are updated and depersonalized, and homes that are exceptionally clean and free of clutter will generate a larger pool of seriously-interested buyers. The expense and effort sellers devote to preparing their homes or properties for the market will have a direct affect upon the ultimate price obtained and the time it takes to sell. Moreover, it will simply the move since home preparation often entails many of the same tasks that are needed to move. We will recommend ideas to assist you in this process and can provide resources to help you accomplish this mission if you are in need of assistance or a home staging professional.
– TIMING:
Realistic pricing, favorable terms, wide market exposure and exceptional property condition will all impact the time it takes to sell – sellers and their agents retain control over these factors. More compelling concerns that will operate independently and affect market time include the economic climate, the nature and number of competing properties, the seasons and the weather. These market-controlled variables are global and not within the control of sellers or their agents.
– COMPETITION:
The number of homes on the market, supply versus demand, will profoundly affect your ability to sell your home or property quickly. Not only will the number of properties for sale affect your market time, but the nature of those properties will also impact the timing of the results. Distressed properties in large numbers create a compellingly competitive environment. We will review the nature of the competition with you to strategically plan the approach needed to positively impact your results.
– PROMOTION:
A strong, well orchestrated plan of action designed and customized for your specific property will produce the best results. Each property has its unique qualities that need to be identified and our marketing plan is tailored to suit each home or property’s special characteristics. Coupling our custom approach with wide-ranging exposure will produce more interested buyers and yield maximum dollars in your pocket. Nearly 85-90% of all buyers today come from three sources: (1) The Internet where roughly 90% of all buyers begin their home search; (2) The Multiple Listing Service through cooperative sharing of listings with all other member agents who deliver listing information to their buyers; and (3) Signage. All other marketing methods combined account for only about 10-15% of all prospects. Our emphasis is focused on those areas that produce the greatest response. Our Internet marketing exposure begins with a custom website designed especially for your home or property. That information, replicated on our personal website, is distributed to all major real estate search portals and also syndicated to dozens of search source sites, promoted in blogs and social media. This extensive exposure combined with a highly-ranked personal website ensures your home will be easily found and exposed to that 90% of buyers looking for homes in your area.
The Multiple Listing Service can create agent interest for your home or property by utilizing the system to its fullest potential, including quality photos, complete property descriptions and details, an attached virtual tour leading to your website with easy access to reach your agent. Agents share this information with their clients. The more complete and enticing that information, the better the results that information produces.
For sale signs, where permitted, have consistently drawn interest and attention to homes and properties they advertise. A sign can work better for you if it provides enough additional information for easy agent follow up and readily leads prospects to resources for more detailed information. Your sign will include a sign rider with the URL to your custom website. Additionally, your sign will include a literature box for distributing printed listing information.. Not all properties are allowed signage, particularly in condo or homeowner associations where restrictions prohibit their use, but when permitted, a sign will absolutely be an added component to enhance your marketing effort.
Utilizing all these techniques will provide a powerful jump-start to the sale of your home! A successful sale goes beyond just finding an interested buyer. Offers to purchase can be complicated and intimidating. Experience, skill and tenacity can minimize or eliminate the potential obstacles that surface between contract acceptance and closing. With nearly forty years of knowledge and a strong team of trusted affiliates including contractors, inspectors, attorneys, and lenders, we can smooth out those inevitable rough edges. Years of practice, understanding, proficiency, persistence and effectiveness can help you manage these complexities, reduce your stress and increase the likelihood of a profitable result where your dream becomes your new reality!
Simply call or email to arrange a No-Obligation-In-Home Presentation providing you a customized marketing plan that details exactly how your home will be marketed. As a dedicated real estate agent, I look forward to the challenge of showing you how our keys can assist you in this important decision.