If you want to sell your Northern Illinois home quicker and for more of a profit, you need to learn about a successful tool: staging. Staging will help you to make your home look bigger, brighter and give it a welcoming appearance. The best thing staging does is make the home buyers want it! As challenging as today’s market is, you need every tool you can find to help you to sell your home for top dollar, and fast!
Now you ask what staging actually is. Staging is showcasing your home in the best light possible. You are showing the buyers your home’s best attributes. And skillfully diverting their attention from the less than perfect parts.
In essence, staging is creating visual “eye candy” to bring out your homes positive parts. It takes science as well as art, and a lot of marketing. You can do this by painting, re-carpeting, new lighting and/or new window treatments. You could even borrow or rent furniture to give each room a new and improved look.
Watching shows like HGTV’s Designed To Sell or The Stagers will give you an idea of where to start. Also check out Top 10 Home-Staging Dos and Top 10 Home-Staging Don’ts by Designed to Sell’s Donna and Shannon Freeman.
Another good question: Should you stage your own house, or hire someone to do it professionally? There are two staging tricks that every home seller can use:
* Clear it out. You have stuff--lots of stuff. And your house is overloaded with all that stuff. Go through each room and get rid of the clutter everywhere you see it. Your rooms will look bigger, more restful, and more inviting. And all you did was pick up!
* Clean it up. Make sure everything shines inside and out, from windows, floors and countertops inside to the deck, garage and yard outside. Pay particular attention to the kitchen and bath. A little well-applied elbow grease will go a long way in selling your home. And it’s free!
Do these two simple things, and you’re already ahead in the staging game.
But should you keep going and stage other aspects of your own home? That depends on whether you have the eye, the skill--and the objectivity. Can you put yourself in the buyer’s shoes and see your home as the buyer will see it--positive points and negative points? Are you prepared to tackle those negatives? Do you have the “designer’s eye” for color and other design elements? Do you have the technical skills to complete improvements?
Whether you hire a professional or choose to do it on your own, staging can definitely give you the upper hand in selling your home. Feel free to contact me and we can go through a few more staging ideas and recommend a professional if needed.
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