Once you have decided to sell your home, your real estate agent may provide ideas to help you get your home sold including deep cleaning, decluttering, repairs, updates and possibly, home staging. Many people equate staging with decorating. It goes far beyond that. While decorators typically create attractive and comfortable spaces to live in, stagers add the objective of helping you sell your home quickly and for the most money possible.

Stagers create inviting spaces that highlight the best features of your home while making your home look larger and allowing people to visualize living in it.  They provide furniture for functionality, accent pieces and artwork for flair and an engaging, tasteful display meant to evoke emotion in those who visit. Staging fees vary based upon the extent of furnishing required and number of rooms being staged as well as the length of time the staging is used.  This added selling expense typically shortens time on market and maximizes the price obtained.

Just about all homes can benefit from some degree of staging, especially vacant properties and those with rooms used in non-traditional ways or having unique features.  Physical Staging is to “What Is” as Virtual Staging is to “What Can Easily Be”.

Virtual Staging is enjoying rapidly-growing popularity for several reasons.  Technological advances have made it possible to enhance not only the quality of photos but the images themselves.  The possibilities are essentially limitless -- add furnishings to an empty room, replace existing furnishings, perfect lighting, green the grass or even create your own custom design. Virtual staging is the act of creating attractive virtual spaces inside and outside homes using technology as opposed to actual furnishings being provided and rented for a pre-arranged time.  Virtual staging has significantly improved in both quality and affordability making it a great solution for many of today’s sellers.

Take a look at these before and after photos to see the impact virtual staging can make on a home.




























Staging is about putting your best foot forward and opening a buyer’s imagination to the possibilities your home can provide.  If you want buyers to walk through your home with physical staging elements in place, then traditional staging is the path to choose.  But if the photos themselves will provide what you need, then virtual staging may be a less expensive and simpler solution.  For additional ideas or specific suggestions regarding staging your home to sell, feel free to
contact me today for a consultation. I will be happy to visit your home, provide recommendations, answer any questions you may have and help you to find a new home or determine the value of your existing property.


Allyson Hoffman, ABR, ACRE, CDPE, CRS, e-PRO, GRI, SFR, SRES
RE/MAX Villager
Serving Chicago's North Shore, North and Northwest Suburbs
[email protected]

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Allyson Hoffman is your ultimate real estate resource for Chicago's North Shore, North and Northwest Suburbs and surrounding areas. Visit my website for detailed information regarding today’s real estate markets.