Wondering why your neighbor’s home sold and yours hasn’t? There could be a variety of reasons, but there are several common culprits:

- You didn’t price your home right at the outset.
- Showing appointments were constrained.
- The marketing strategies were not up to par, thereby limiting your exposure.
- Your home is unusual and unique.
- Your home is not in good condition.

Wrong Price

Overpricing your home for the market can result in missing that vital first rush of buyers and also running the risk of your home becoming a stale listing with prolonged market time. Even a subsequent price reduction may not eliminate the impression that something is wrong with your home. This scenario frequently results in sellers obtaining a lower price than a comparable home that was priced correctly from the outset.

The most reliable way to avoid this mistake is to consult your real estate agent, and to approach the pricing of your home realistically.

Showing Infrequently

As inconvenient as showings may be, it is critical to a successful sale.  For your home to sell quickly, be open to scheduling appointments when they are requested. For buyers to be comfortable during a visit, it is preferred that buyers and their agents are free to view without the constraint of the seller hovering over them.  So if you can leave or be scarce when showings occur, that is the best choice.

Poor Marketing

The days of simply sticking a sign in the front yard and praying are long over.  To reach the largest number of potential buyers in the shortest period of time, your home needs the massive exposure generated by a skilled and broad-based marketing effort.  This means extensive Internet exposure, high quality professional photographs, quality marketing materials and flyers, detailed Multiple Listing Service information and information distributed across multiple sites where available properties are shared.

An Unusual Home

Unusual or unique homes pose special marketing challenges due to their potentially more limited appeal to the overall marketplace. This can slow the selling process, but with extra marketing creativity, finding the right buyer for your home can be achieved – there is a buyer for just about every home. 

Your Home Needs Maintenance

Potential buyers want the best for their real estate dollar. If your yard is overgrown, your home suffers from deferred maintenance or the interior is in disarray and not shiningly clean, your home may be immediately disqualified from consideration.  Hiring professional cleaners to deep clean your house or a quality landscaping company to boost your curb appeal may be well worth the added expense and provide the critical difference in your home selling or languishing on the market.

Almost any home seller will face obstacles in the selling process. But minor problems shouldn’t interfere with achieving your goal. For additional suggestions and a personalized plan for preparing your home for success, feel free to contact me today for a consultation. I will be happy to provide the help needed to obtain best possible price for your home, and/or assist you in determining your home’s value



Allyson Hoffman, ABR, ACRE, CDPE, CRS, e-PRO, GRI, SFR, SRES
RE/MAX Villager
Serving Chicago's North Shore, North and Northwest Suburbs
847-310-5300
allyson@allyson.com

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Allyson Hoffman is your ultimate real estate resource for Chicago's North Shore, North and Northwest Suburbs and surrounding areas. Visit my website for detailed information regarding today’s real estate markets.
   

Image courtesy of Pat (Cletch) Williams/Flickr.com