Estimates indicate that over 90 percent of today’s buyers first searched for their home online. In today's technologically savvy world, many people feel quite comfortable shopping online or even conducting their banking electronically. With so many people scouring the Internet to search homes for sale, homebuyers should avoid becoming a prime target for cybercriminals by conducting safe and secure online home searches.

Begin by only visiting legitimate websites. One of the most common tactics used by spammers includes establishing fake websites that capture personal information. These sites can easily appear convincing and present as a legitimate property listing site or lending site.

To maintain your privacy and to protect your sensitive information, look for sites using encrypted technology.  One way to also verify authenticity includes ensuring there is an actual address and telephone number listed. Bogus sites may be missing this crucial information. Should you preview a home for sale online listed with a real estate company or agent, consider asking your real estate agent to gather additional information for you.

In addition to exercising care while shopping online for lenders and homes for sale, it is also important to be cautious in the real world. While most advertisements are legitimate, to be safe it is always best to have your real estate agent accompany you to view a home.  Once you have secured a property and applied for a mortgage, be sure to transmit or deliver sensitive or confidential information to your lender in a secure setting, preferably not over the phone or in public.

Should you locate a property of interest online or through a print ad, don’t hesitate to contact me today for additional information about the property.  I can answer questions and be your first line of safety in the process of shopping for a home.


Allyson Hoffman, ABR, ACRE, CDPE, CRS, e-PRO, GRI, SFR, SRES
RE/MAX Villager
Serving Chicago's North Shore, North and Northwest Suburbs
[email protected]

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Allyson Hoffman is your ultimate real estate resource for Chicago's North Shore, North and Northwest Suburbs and surrounding areas. Visit my website for detailed information regarding today’s real estate markets.   

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