Many markets have witnessed a glut of homes with reduced numbers of willing and able buyers. If you are considering selling your home, you may reasonably wonder how long it will take. This can depend on a variety of factors. Among those factors is the status of the current market and the number of available homes versus the number of active, qualified buyers.

The buying market today differs from past years. In most cases, once buyers decide to buy a home, they begin a research process before actually starting to look at properties. To understand how long it may take for your home to sell, it is also important to understand the buyers approach in searching for the right house. Most buyers today first begin their search online with over 90% initially using those resources. For this reason, the significance of curb appeal, how your home looks from the street and the first impression it creates, is critical to marketing and selling a home. But before a prospective buyer even sees the exterior of your home in person, they will almost inevitably have already viewed it online. Thus, the importance of online marketing is crucial.

Homes lacking a positive online appearance are likely to be disregarded by prospective buyers. Therefore, if your home is not marketed to its fullest potential online, this could significantly increase your market time. Fortunately, there are options to assist in maximizing your online appeal.

The importance of your home's photographic appeal cannot be stressed strongly enough. Make certain that the interior and exterior of your home are neat and tidy in all photographs. Consider the position of the sun, glare, shadowing, etc. to ensure that only quality photographs of your home are posted online. Using a professional photographer and possibly also a professional stager, if your budget permits, can dramatically improve your online odds of capturing buyer interest and make the difference between a short market time or languishing on the market.

By working together, we can come up with a customized marketing plan that will maximize your home’s appeal to potential buyers and increase your chances of a quick sale. For an example of how online marketing can maximize your home’s appeal, feel free to visit this custom property website at and then feel free to contact me today to discuss how a similar approach may benefit you in the sale of your North Shore, North or Northwest Suburban Chicago home. I will be happy to answer any questions you may have, and/or help you determine the value of your home.

Allyson Hoffman, ABR, ACRE, CDPE, CRS, e-PRO, GRI, SFR, SRES
RE/MAX Villager
Serving Chicago's North Shore, North and Northwest Suburbs
[email protected]

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Allyson Hoffman is your ultimate real estate resource for Chicago's North Shore, North and Northwest Suburbs and surrounding areas. Visit my website for detailed information regarding today’s real estate markets.

Photography courtesy of Palo Dobrik Photography,