The last thing you want to do when selling your home is shoot yourself in the foot. Yet that’s exactly what can happen if you make one of these mistakes when selling your home.

Why? Today’s buyers are typically knowledgeable, looking for an easy sale and move-in ready homes. When they find any of these five mistakes in homes on the market, they could make low-ball offers, or worse, ignore you.

1. Trying to sell your home “as is.” Make all necessary repairs to your home, and take care of basic items like a fresh coat of paint and clean carpets. Pay attention to the exterior of your home, as well. Even little details, like pet odors, can affect buyers’ interest in your home. Sometimes conditions dictate an “as is” sale such as foreclosures, short sales or estates.  Even then, there is clear benefit to sellers who attend to issues in advance of marketing.

2. Skimping on marketing. You can’t attract quality buyers without investing in good photos, videos and a web page. Do what it takes to get your home in front of as many interested buyers as possible. Wide exposure is an absolute essential.

3. Waiting until you are desperate to move to put your house up for sale. If you are too eager to sell, buyers may sense it, and you may feel compelled to take the first low offer that comes along. Instead, take the time to prepare your home for sale in advance of marketing it and list your home for sale at a realistic price when you are not pressured for time.

4. Pricing your home too high, and then dropping the price a little at a time. Pricing your home significantly above market value shows you aren’t aware of your home’s value. If you decide to drop your price, make it a significant cut to attract attention. Dropping your price by a little at a time can make it look like you aren’t serious about selling.

5. Selling your home yourself. This is a serious mistake when you don’t know what you’re doing. More times than not, unrepresented owners price their home incorrectly, market it ineffectively and it then sits on the market for months. Statistics clearly show that homes with the shortest market time have a substantially higher listing price to selling price ratio than homes which languish on the market.

One of the easiest ways to avoid these mistakes is to hire a professional Realtor® at the outset and you’ll likely sell faster, get a better price for your home and walk away with more dollars in your pocket even after commissions are paid.

Whether you’re selling your home, need expert advice on how to set the best possible price or market it for a quick sale, I’d be happy to discuss this with you during a no-obligation consultation. Contact me at any time to begin the process today. I will be happy to answer any questions you may have, help you to find a new home or determine the value of your existing property.


Allyson Hoffman, ABR, ACRE, CDPE, CRS, e-PRO, GRI, SFR, SRES
RE/MAX Villager
Serving Chicago's North Shore, North and Northwest Suburbs
[email protected]

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Allyson Hoffman is your ultimate real estate resource for Chicago's North Shore, North and Northwest Suburbs and surrounding areas. Visit my website for detailed information regarding today’s real estate markets.

Photo courtesy Gary, Stock.XCHNG.